Portraits by Raizy is an upscale photography Studio offering a unique, calm and enjoyable experience to moms and families looking to capture their most precious moments.
The client was looking to re-brand the company, which included a new logo, color palette and patterns. The objective was to giving it an upscale, modern feel but at the same time be approachable, comforting and soft-feeling.
Using the brand attributes we sought out to create a brand personality by using modern and upscale vibes to give that expensive feel but at the same time soft and vintage vibes to bring out the comforting experience.
We explored colors that would give a modern, expensive feel but included some softer coloring
that added a comforting touch.
that added a comforting touch.
When selecting the typeface the client wanted to stick to sans-serif fonts so we sought out to find the typeface that would still give an elegant feel.
